Discovering Japan: One Mountain at a Time

There’s something incredibly valuable about stepping out from behind the desk and living the product you sell. Recently, I had the opportunity to do exactly that and joined Sno’n’Ski Holidays on a Japan ski trip alongside 30 fellow travel agents, exploring some of the country’s most iconic (and underrated) ski regions.

From powder days to bullet trains and unforgettable mountain experiences, this trip delivered on every level.

We kicked things off flying All Nippon Airways (ANA) from Sydney and it was the perfect start. Smooth, efficient, and consistently high service standards. For clients travelling to Japan, ANA is always a strong recommendation, and this just reinforced that.

Shizukuishi: Authentic Japan & Endless Powder

Our first stop was Shizukuishi Ski Resort in Akita and straight away, we struck gold.

It dumped snow the entire time we were there. Proper, deep, light Japow that just kept coming. The kind of conditions that turn good skiers into great ones and put permanent smiles on everyone’s faces.

Shizukuishi itself is a bit of a hidden gem – Located at the base of Mount Iwate it features wide, quiet runs and who doesn’t love no crowds, no chaos, no lift lines especially on a Pow Day!

It feels authentically Japanese, which is something many clients are now seeking, less commercial, more cultural.

One of the standout experiences here was cat skiing and accessing untouched terrain via snowcat. Fresh tracks every run, deep powder, and that rare feeling of having the mountain to yourself. It’s an incredible opportunity for clients wanting something beyond standard resort skiing without going full backcountry.

Naeba: Big Resort Energy & Incredible Scenery

After experiencing Japan’s iconic Shinkansen (bullet train)- a must-do in itself – we arrived at Naeba, part of the well-known Prince Resorts network.

The contrast to Shizukuishi was immediate. Where Shizukuishi felt quiet and traditional, Naeba delivered a bigger, more vibrant resort experience. It is lively, well-developed, and full of options.

With over 20 dining options, from casual to sit down, access to two mountains Naeba and Kagura which is connected by the famous Dragondola.

The Dragondola itself is something special. I’ve been on plenty of gondolas over the years, but this one stands out. Stretching for kilometres across valleys and mountains, it offers incredible views the entire way, it’s as much an experience as it is transport

Once again, the ski gods delivered. Day one brought fresh powder, followed by a perfect bluebird day. Not only was the terrain incredible the après vibe was great. Naeba really comes alive off the slopes, with a fun, social après scene that rolls from afternoon into the evening – perfect for groups or anyone wanting more than just great skiing.

Shiga Kogen: Traditional, Vast & Unspoilt

Next stop was Shiga Kogen, Japan’s largest ski resort and a completely different feel again. Where Naeba is lively and energetic, Shiga Kogen is traditional, expansive, and refreshingly uncrowded. Made up of multiple interconnected ski areas, it offers a true sense of exploration. You’re not just skiing one resort, but an entire alpine region.

What really stands out here is the sheer variety of terrain and the ability to ski from one area to the next without ever feeling rushed or overcrowded. The snow quality is consistently excellent, with light, dry powder and well-groomed runs that suit confident intermediates through to advanced skiers. There’s also a strong focus on nature, with wide-open landscapes, stunning mountain views, and even the chance to spot local wildlife.

Close by you have the Jigokudani Monkey Park where you can watch the famous Snow Monkey’s bathe in the natural hot springs. Perfect for a rest day activity.

Hakuba: Japan’s most loved ski destination

Hakuba is one of those destinations that consistently exceeds expectations. Nestled in the Japanese Alps, this ski region offers access to multiple resorts on one lift pass, making it ideal for both first-time Japan skiers and seasoned powder chasers. The terrain is incredibly diverse with gentle beginner runs, perfectly groomed cruisers, and some seriously exciting off-piste for the more adventurous.

Accommodation options are just as varied. You’ve got everything from traditional Japanese lodges (ryokans) where you can experience authentic hospitality, to luxury ski-in/ski-out hotels and self-contained apartments perfect for groups. There really is something for everyone in Hakuba.

And then there’s the food. Hakuba’s dining scene is seriously underrated. Think fresh sushi, sizzling wagyu, cosy izakayas, and of course, endless bowls of ramen. Après-ski here isn’t about wild parties (though there are bars if that’s your vibe), it’s more about unwinding, good food, and great company.

Getting there is easier than most expect. A smooth bullet train or bus transfer from Tokyo gets you into the mountains within a few hours, making it a seamless addition to a Japan itinerary. Hakuba is a perfect add on to your Japan itinerary if you have time up your sleeve and want to get back on the skis or try something new.

If Japan has been on your list, now is the perfect time to go. With the Japanese Yen currently offering great value against the Australian Dollar, your money goes that much further.

I’m already planning my next trip – there’s just so much to see and do. From the incredible food and rich culture to the warmth of the people, Japan truly ticks every box. It’s a destination that stays with you, and I can’t wait to return.